What is the value of your website?

Most organizations have some kind of web presence. But that is all. The days of ego sites are long gone and the mistakes that lead to the burst of the dot com bubble should not be replicated here in Kenya. We should embrace best ebusiness practices or we will remain on the internet's slums.

A website that brings no cashflow, improve customer service, or enhance your marketing activities or add no other value to different aspects of your business is an unacceptable expenditure. Please do away with it or rethink about its need. Have well laid out goal for your website.

Companies that have clear objectives of being on the net and work towards achieving these objectives are finding it very satisfactory to be there. The rest are either highly disillusioned or are simply sending alot of cash in the botomless pit that the internet can be.

So the question you should be asking yourself is "why am I on the internet?". The answer to this question should make business sense to you if not..................... You have been conned!