Who owns your website?

Call any company and ask the question, "who is incharge of your website?" I can bet you will be told it is IT department 99% of the times. No wonder those websites.

The website is an integral part of a business to be a concern of one department leave a lone a department. The companies that are the cutting edge of using the internet for their business dont do this.Every one is involved, everyone has the input. I dont mean every one can design a website or write perfect html. But they know what they would want to achieve and then the techies can work towards getting heir.

Techies are not trained to write let alone to market. They are not PR people or sales people or communications people. So if you leave the website to them you are sacrificing all these opportunities that the internet offers to you. They may get that flashy website but which is damn useless to you.

So whoever you are try to get involved in your organization's website design and development. You will be surprised how valuable that involvemen could be.

Please email me your feedback at mtandao2003@yahoo.co.uk

Have a great day!