Why do you have that website ?

Every wednesday in Kenya people are set to watch the Apprentice on KTN TV. I have done the same though not religeously. Many people like the program for different reasons. Many enjoy seeing their favorite characters win, others look forward to seeing that arrogant guy loose, others is the tasks to be carried out while to others they just watch.

I started watching it due to the noise being made in our neighbourhood about the program. One thing has consistently come out in Trump which if we applied in our websites we can be very successful.

That is setting out clear measurable objectives. I mean you are clear on what you want to achieve, metrics to measure that achievement and why not state clearly the consequences for achieving and not achieving these objectives.

For example if it was sales you could sale we want to increase our sales directly coming from our website by by 10% by December 31, 2004. Simple. The objective is to increase sales. The measure is in percentage and the date deadline.

Then you could work around all the relevant features of your web campaign that would allow you achieve this goal. And you can add some incentives like a 1% bonus of the online sales to the team in charge of the website (or fire them!).

Want to set ambitious but achievable objectives of your website and strategies to achieve them just email me or call 0721303864. We will ensure your website is an investment not an expenditure.