Wasting money on banner ads

No one would take hard earned money to the drain unless he has lost his head. But many do because they dont know. They are wasting a good part of their advertising on banner ads on the two Kenyan dailies home page. Visit either of their homepage and you will see what am talking about.

But that couldnt be a big issue if they were for free. The issue is that some of those ads have cost their owners over Kshs 300,000 to appear there. The returns are quite low. This has left many people disillusioned by this magical promises made by the sales people. If you did your homework well you cant give up internet marketing so easily.

Banner ads have their place but they shouldnt't cost that much neither should they be the main way of advertisng on the net. At best they should be number four. When you all place those banner ads on Nation and East African Standard the best you are doing in branding their site. They should be paying you. Not the other way round.

Banner ads are good for low cost advertising or free link exchanges. You should not place them on clattered pages and they should be done in an innovative way. They need to have more text and less of graphics. And please measure how much traffic they are sending to you site. Keep on changing them on where they appear. They really bore to have them on the same place. For that reason they may never get noticed.

So rethink your online marketin or talk to the experts.

Have a creative day.