Ingredients for emarketing success
Many businesses whether offline or online are busy trying to make the most out of internet advertising their products and services. The internet offers such benefits that the traditional media couldn't.
The internet offers a firm the opportunity to reach the whole world. It is not limited by government laws or distance. The internet is offering such an opportunity to reach the rich right into their offices and living room. This means more market for you.You have the opportunity to make your case more convincingly at the least cost.
It does so at the least cost of any media. To reach the world in any traditional media you may have to consider CNN. You guess the cost!
It is unfortunate that firms in the developing countries especially the ones seeking the rich west are not advertising effectively on the net. The western consumer is doing most of their shopping online. The compare the prices and services online. If at all they dont find you there they may as well assume you dont exist.
Kenyans firms need to come up with strategies of emarketing. They require an online media buying plan. They need to do a thorough research before they consider advertising. They need to know what their customers are looking for online.
For success on the internet marketing a firm will require:
1.A website that works. One that is up to date and has a clear objective. A website with content that is well written both for search engines and searchers.
2.An emarketing plan both for promoting the website and the product/service they are offering. You will need to carefully select the media to use. The selection of the media is important since 80% of your success will be determined by 20% of the media you use. So you will spend your efforts and resources here.
3.A team of staff who understand the dynamics of internet business.This should be of the consultancy firms you will use.
4.World class service providers for all back end requirements.
5.You need to know how best to measure your efforts.
Without this your emarketing efforts will come to nought.
The internet offers a firm the opportunity to reach the whole world. It is not limited by government laws or distance. The internet is offering such an opportunity to reach the rich right into their offices and living room. This means more market for you.You have the opportunity to make your case more convincingly at the least cost.
It does so at the least cost of any media. To reach the world in any traditional media you may have to consider CNN. You guess the cost!
It is unfortunate that firms in the developing countries especially the ones seeking the rich west are not advertising effectively on the net. The western consumer is doing most of their shopping online. The compare the prices and services online. If at all they dont find you there they may as well assume you dont exist.
Kenyans firms need to come up with strategies of emarketing. They require an online media buying plan. They need to do a thorough research before they consider advertising. They need to know what their customers are looking for online.
For success on the internet marketing a firm will require:
1.A website that works. One that is up to date and has a clear objective. A website with content that is well written both for search engines and searchers.
2.An emarketing plan both for promoting the website and the product/service they are offering. You will need to carefully select the media to use. The selection of the media is important since 80% of your success will be determined by 20% of the media you use. So you will spend your efforts and resources here.
3.A team of staff who understand the dynamics of internet business.This should be of the consultancy firms you will use.
4.World class service providers for all back end requirements.
5.You need to know how best to measure your efforts.
Without this your emarketing efforts will come to nought.
posted by Growth Partners @ 9:21 AM
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